You have a child, the hospital sends you home with a gift. It’s a diaper bag filled with formula coupons, formula, bottles, nipples, etc. It’s also got a leaflet on breast-feeding that says something clever like, “breast feeding is best!” They call it something fun like a “Breast Feeding Kit”.

So, if you gave someone a bag filled with Twinkies with a business card for the local gym, does that make it a “Weight Loss Kit”?

Yikes.